While the weather during May is disastrous in Paris, how can make people talk about the brand and boost the new swimwear collection sales that has just arrived in store ?


Become a swimwear tester for Etam

Invite users to apply for the best summer job in the world : become a swimwear tester for Etam, 3 weeks in Hawaii. A unique device : a dedicated website, an advertising campaign that turns away traditional job offers and communities animation across social media.


x2 on swimwear sales etam.com

More than 1 million visits

More than 35 000 applications

A CSS Awards

A Webby Awards nomination