THE PROBLEM

In a harsh competitive context, what is the strategy to maintain Prépabac’s leadership among all the reference books that prepare to the Baccalauréat ?

 RECOMMENDATIONS

Celebrate your graduation !

Breaking the usual market codes to spotlight the latest trends brought every year to the books by applying a real leadership strategy : offering high school students the chance to celebrate their graduation in an amazing way!

The concept : Very Bac Trip ! Each highschool student has to choose his destination, the friends he wants to go with and the activities he’ll do thanks to a dedicated Facebook application. If he is selected (and if him and his friends got their Baccalaureat) he’ll win the trip !

 THE RESULT

+20k fans on Prépabac facebook page

Thousands of applications

3 winners, that we’ve sent to Thaïland all inclusive