THE PROBLEM
What strategy to maximize The Voice’s impact on the digital & social media ?
RECOMMENDATIONS
Become the 5thcoach !
A worldwide innovation that suggests to the TV viewers to put themselves in one of the coachs shoes and to predict the singers future during the tv show. The first multi device application (PC, Tablet, Mobile) allowing you to play in real time with the show airing on TV.
THE RESULT
More than 1 million players
Nearly 30 millions pages viewed
22 minutes played on average
A Webby Awards nomination
A new space ad for TF1 advertising production and a first sponsor : Hasbro brand for Furby’s launch
