THE PROBLEM

While deaths due to car accidents are harder to reduce, how to maximise the impact of the new ad campaign “Get behind the wheel” ?

 RECOMMENDATIONS

Creating a complete social game

A complete social game which is part of the social media device of the Paris Motor Show. The program : a unique mission, to drive a maximum of kilometers by giving the steering wheel to your friends !

 THE RESULT

More than 1 million KM driven by the gamers

More than 70 000 handing wheels realised

More than 10 000 daily players