THE PROBLEM

What strategy should we adopt to give a digital life to the world’s biggest car show ?

 RECOMMENDATIONS

Make the ‘’Mondial de l’Automobile’’ become the first automotive world’s « social experience »

A motor show that completely seizes the new media & new technologies thanks to a website adapted to all media supports, a social media global integration and an application which adapts to its user. A live content site, shared instantly by the show visitors. 

 THE RESULT

1,8 million unique visitors

N°1 on the search engines

More than 1/5 visitors on tablet & mobile

More than 26,000 fans on Facebook

68% engagement rate on Facebook