THE PROBLEM

While the weather during May is disastrous in Paris, how can make people talk about the brand and boost the new swimwear collection sales that has just arrived in store ?

 RECOMMENDATIONS

Become a swimwear tester for Etam

Invite users to apply for the best summer job in the world : become a swimwear tester for Etam, 3 weeks in Hawaii. A unique device : a dedicated website, an advertising campaign that turns away traditional job offers and communities animation across social media.

 THE RESULT

x2 on swimwear sales etam.com

More than 1 million visits

More than 35 000 applications

A CSS Awards

A Webby Awards nomination