THE PROBLEM

How to naturally multiply Etam’s Live Show audience on digital and social media ?

 RECOMMENDATIONS

A social media, an engagement and a viralisation device on several months :

Unique Vine video made by Meagan Cignoli (Famous Viner), website and an iPhone and Android application dedicated to the event, live stream that covers all of social media, live multiple broadcasting on a selected network of partners…

 THE RESULT

More than 900k people live connected

Thousands of online press mentions

A unique engagement level on all Etam’s social media

More than 3 millions views on Etam’s Youtube channel

Trendy topic on Twitter !