THE PROBLEM

What positioning for the new french subsidiary website of the biggest Hip Hop label : Def Jam ? 

 RECOMMENDATIONS

The street culture reference in France

And overcome the label traditional website interest. A personalized experience for each visitor : by signing up via Facebook Connect the news are automotically adjusted according to your favourite artists and your musical tastes !

 THE RESULT

2 millions unique visitors

Reference Urban website in France

80.000 fans

20.000 followers