THE PROBLEM

What strategy to promote (online and in store) sales of the Undiz limited edition dedicated to the music band Shaka Ponk ?

 RECOMMENDATIONS

The most « punkiest » duo

Realize a picture of the most “punkiest” duo to win tickets to the private Shaka Ponk concert ! How ? A unique private concert organised at Nuba, a dedicated website ShakaPunk.fr offering in a completely offset manner the “punk” contest to the internet users.

 THE RESULT

More than 2,3 millions people reached

More than 700 pictures of “punky” duos

+22% Facebook fans

A CSS Awards for the website making