THE PROBLEM

What digital strategy to recruit tomorrow’s musical talents ?

 RECOMMENDATIONS

The first social casting of the World ! 

A unique casting orchestred on Facebook only where each user can submit his/her interpretation and try to qualify for a “real” casting organized at Olympia in front of a professional judging pannel.

 THE RESULT

A winner artist : Melisse Nkonda

(N°1 in airplay during the launch of her first single !)

A unique story “I want to sign at Zeitoun’s” airing on W9 channel

Thousands of applicants

A second season complemented by a complete social game that will generate more than 1 million views on Dailymotion !

Nearly 40 000 Facebook fans